This policy explains the cookies and similar technologies Bytes Unlimited uses on bytesunlimited.com, and your choices.
What we use
Analytics (Google Analytics 4). We use Google Analytics 4 (Measurement ID G-X9T9RKMKLP) to understand which pages on our website are useful to visitors. We run Google Analytics with Consent Mode v2 (opens in new tab) with all categories set to "denied" by default. In practice, that means Google Analytics receives cookieless pings — basic visit counts, page views, and approximate geographic region — but does not set _ga / _gid cookies, does not store a client-side identifier, and does not build a cross-session or cross-device profile of you, unless you grant consent via our cookie banner — in which case standard Google Analytics cookies are set for the duration of your consent, and you can withdraw it at any time.
Behavioral metrics + session replay (Microsoft Clarity). We partner with Microsoft Clarity (opens in new tab) to capture how visitors use and interact with our website through behavioral metrics, heatmaps, and session replay — so we can improve the site's clarity, fix usability issues, and understand which content is useful. Clarity is initialized in cookieless mode (the same Consent Mode v2 denied posture as Google Analytics), which means no persistent _clck or _clsk identifiers are set on your browser and individual sessions are not linked across visits or devices unless you grant consent via our cookie banner, in which case standard Clarity identifiers are set for the duration of your consent. Clarity is set to a relaxed masking mode, so public, non-sensitive page content is captured to help us analyze how visitors interact with it. Regardless of this setting, the content you type into form fields and your selections in drop-down menus are masked by Microsoft in every masking mode and cannot be unmasked — so the actual text of your name, email, phone, company, and message is never captured in a replay; only interaction patterns (typing, pausing, submitting) are visible. Our Clarity project is linked to Google Analytics and Google Ads for aggregate trend analysis. For more information about how Microsoft collects and uses this data, see the Microsoft Privacy Statement (opens in new tab).
Tag management (Google Tag Manager). We use Google Tag Manager to load and manage the measurement tags described above.
How you found us (referral source). When you first arrive on this website we record how you got here — the address of the website, search engine, or AI assistant that referred you, the first page you landed on, any campaign tags in the link you clicked, and the date and time. This is kept in your browser's own local storage (not a cookie) for up to 90 days, is first-party only, and is never sent to an advertising network or any other third party. Its only purpose is to tell us which channels bring us enquiries. If you go on to submit our contact form, this referral information is included in the email we receive alongside your message. Clearing your browser's site data for this website removes it. If you arrive without a referrer or campaign link, nothing is stored at all — in that case the email simply records that your visit came in directly, which is the absence of any information about you rather than a fact about you.
We request your consent via a banner before any analytics or advertising cookies are set; you can change your choice at any time via the cookie-settings link.
Managing your choice
You can change your consent at any time using the control, or through your browser settings.